Faith + Influence Ambassador Manual :)

Welcome 🤍

You’re here because you don’t just wear clothes!! You live the message!

Make Heaven Crowded exists to remind people that Heaven isn’t full yet, and our lives should reflect that truth. As a Faith + Influence Ambassador, you represent more than a brand. You represent bold faith, kindness, discipline, and light in everyday spaces.

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What It Means to Be an Ambassador:

As an MHC Ambassador, you are expected to:

- Share MHC authentically with your audience
- Create content that reflects faith, joy, and real life
- Encourage conversations about Christ through lifestyle, not pressure
- Show up consistently! not occasionally :)
- PLEASE PLEASE PLEASE!! Check your email!!

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Ambassador Perks!

- Exclusive Ambassador Discount Code (for you + your audience)
- Commission on Sales made through your code/link if you are over 18!
- Early Access to new drops & collections
- PR Opportunities for standout ambassadors
- Feature Opportunities on @mhcrowded socials
- Priority consideration for future paid campaigns

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Content Expectations

Monthly Minimums

You are expected to post:

- 2 Instagram posts or reels
- 1 Instagram story set (2–3 frames minimum)
- 1 TikTok (optional but strongly encouraged)
- I’ve learned that reels perform the best! ;)

Content must:

- Clearly tag @mhcrowded
- Include your ambassador code
- Align with Christian values and brand tone
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Content Ideas

You do not need to reinvent the wheel.

- “Outfit of the day but make it faith”
- Gym / school / coffee runs in MHC
- Bible study mornings or quiet time fits
- GRWM with faith-based captions
- Before church / after church outfits
- Testimony moments (short + honest)
- “This verse hit today” style posts

Faith doesn’t have to be loud to be powerful!!

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Brand Guidelines

Tone:

- Colorful and joyful!!
- Never preachy or judgmental
- Girly, clean, intentional

What We Don’t Support

- Profanity-heavy content
- Explicit or inappropriate imagery
- Messages that contradict Christian values
- Negativity, bullying, or drama culture

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Using Your Code

- Share your code naturally in captions, stories, and bio links
- Do NOT spam or pressure people
- Authentic storytelling converts better than begging (trust me)

Example:

“I’ve been living in this hoodie lately 🤍 use MHC-SOPH10 to grab yours!”

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Communication & Accountability

- You must remain active during your ambassador term
- If you need a break — communicate
- Ghosting = removal from the program
- Exceptional ambassadors will be **rewarded and promoted!!**

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How to Stand Out

Want more PR? Paid opportunities? Bigger roles?

Do this:

- Post consistently
- Engage with @mhcrowded content
- Bring creativity + initiative
- Lead with faith, not aesthetics alone
- Support other ambassadors

Leadership is noticed. Always.

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Final Note :)

You are not just influencing outfits. You are influencing hearts, conversations, and confidence in Christ.

Wear it boldly. Live it fully. Heaven’s not full yet.

— Make Heaven Crowded

Weeks 1–3: Content Creation Window

Create 1–2 posts anytime during the month.

Posts can be:

• TikTok
• Instagram Reel

Stories are optional BUT always encouraged 🤍

You choose the day and time!!

📌 By the 25th: Posting Deadline

Please aim to have your monthly post(s) live by the 25th of each month.

This helps us:

• Track ambassador activity
• Repost content
• Plan brand features

Late posts happen so just communicate if needed 🤍

Monthly Content Prompt

Each month, we’ll share one main content prompt inside this Hub and via email.

You can:

• Follow it exactly
• Put your own spin on it
• Use it as inspiration only

Prompts are meant to guide you, not box you in!!

What Every Post Should Include

For your post to count toward your monthly requirement, please:

• Tag @mhcrowded
• Use your personal ambassador code
• Wear or clearly feature MHC
• Keep content faith-forward, authentic, and kind

These help your content perform better:

• Share your post to Stories
• Add a short caption about faith or purpose
• Pin your MHC video if it performs well

Tracking & Accountability

We quietly track:

• Posting consistency
• Tags and code usage
• Overall engagement effort

Ambassadors who go two consecutive months without posting or communication may be removed from the program to keep the team active and aligned.

Pro Tip 🤍

Batch content if you can.

One outfit, one filming session, multiple clips = less stress later!!

We want this to feel life-giving, not heavy.

If you ever have questions, email us at:
mhc.officialshop@gmail.com

Thank you for showing up with intention and heart.

We’re so grateful for you :)

What Does Make Heaven Crowded Mean?

This week’s focus is simple:

What does Make Heaven Crowded mean to you?

What does it actually look like in your life?

Your goal this week is to put that into words!!

Posting Requirements

Post 1 (Required)

Wear or feature any MHC piece and answer in your caption or story text:

“What does Make Heaven Crowded mean to me?”

Keep it personal & genuine, a short paragraph is perfect!

Tag @mhcrowded and mention the brand naturally :)

Post 2

Choose one of the following:

• Share a faith encouragement post centered on boldness, joy, loving people well, or representing Christ confidently.
  
• Create a short video or carousel explaining what MHC means to you.
  

Stories + Engagement

• Share your post to your story and tag @mhcrowded
  
• Engage with at least 2 other ambassadors this week
  
• Respond to comments on your posts
  

We are currently working on creating an ambassador group chat since many of you have requested one!

We will also be sharing previews of the Spring Drop designs soon. Keep an eye out!! you’re going to love them :)

This week is about helping people understand the heart behind our brand!

Live boldly.

Love deeply.

Heaven’s not full yet!!

Sophia

Founder, Make Heaven Crowded